Strategy:

  • Market Strategy & Positioning
  • Portfolio Strategy
  • Brand Repositioning
  • Brand Health Check
  • Brand Value Definition

Naming:

  • Name Generation/ DevelopmentNaming
  • Convention

 Identity Development:

  • Identity Development & Design(2-dimensional, 3-dimensional, Digital)
  • Identity Implementation
  • Standards Manual

 Communication Material:

  • Annual Reports
  • Corporate Literature
  • Sales and Product Literature 

Retail Environment:

  • Retail Environmental
  • DesignPackaging DesignPresence
  • Design & Management

Below the Line:

  • Shopper Shows (Shopper Educational Storms)
  • Task Teams (Brand Ambassadors)
  • In-store/Mall Theatres (Market Storms)Sample and Distribution DrivesIn-school Sales

 Other:

  • Internal Marketing
  • Marketing Project Management
  • Trademark Registration